According to celebrity chef Jamie Oliver, healthy diets in the Middle East and other emerging economies should be maintained and they should avoid copying the Western way of eating to avoid obesity and other health consequences.

These affects are already being seen in the Middle East with a dramatic rise in obesity in recent year. Oliver is famous for his advocacy of healthy diets among UK school children, and he is now turning his attention to the negative effects of fast food and consumerism on residents of India, the Middle East and South America. Oliver notes that many residents in these developing countries are being influenced by propaganda from the west and want to follow in the development footsteps of countries like the US. This includes copying the western diet model which relies heavily on fast food and pre packaged convenience.